Psychologists study the behavior of both humans and animals to help us understand people and to improve the quality of human lives. The results of psychological research are relevant to problems such as learning and memory, homelessness, psychological disorders, family instability, and aggressive behavior and violence. Psychological research is used in a range of important areas, from public policy to driver safety. It guides court rulings with respect to racism and sexism (Brown v. Board of Education, 1954; Fiske, Bersoff, Borgida, Deaux, & Heilman, 1991), as well as court procedure, in the use of lie detectors during criminal trials, for example (Saxe, Dougherty, & Cross, 1985).

Psychological research helps us understand how driver behavior affects safety (Fajen & Warren, 2003), which methods of educating children are most effective (Alexander & Winne, 2006; Woolfolk-Hoy, 2005), how to best detect deception (DePaulo et al., 2003), and the causes of terrorism (Borum, 2004).

Some psychological research is basic research. Basic research is research that answers fundamental questions about behavior. For instance, biopsychologists study how nerves conduct impulses from the receptors in the skin to the brain, and cognitive psychologists investigate how different types of studying influence memory for pictures and words. There is no particular reason to examine such things except to acquire a better knowledge of how these processes occur. Applied research is research that investigates issues that have implications for everyday life and provides solutions to everyday problems. Applied research has been conducted to study, among many other things, the most effective methods for reducing depression, the types of advertising campaigns that serve to reduce drug and alcohol abuse, the key predictors of managerial success in business, and the indicators of effective government programs, such as Head Start.

In this chapter you will learn how psychologists develop and test their research ideas; how they measure the thoughts, feelings, and behavior of individuals; and how they analyze and interpret the data they collect. To really understand psychology, you must also understand how and why the research you are reading about was conducted and what the collected data mean. Learning about the principles and practices of psychological research will allow you to critically read, interpret, and evaluate research.

In addition to helping you learn the material in this course, the ability to interpret and conduct research is also useful in many of the careers that you might choose. For instance, advertising and marketing researchers study how to make advertising more effective, health and medical researchers study the impact of behaviors such as drug use and smoking on illness, and computer scientists study how people interact with computers. Furthermore, even if you are not planning a career as a researcher, jobs in almost any area of social, medical, or mental health science require that a worker be informed about psychological research.

Lesson 2 Objectives

Lesson 1 Activities

To attain those objectives, you'll need to complete the following activities:

Read in your online textbook, Chapter + Slides: Psychological Science
Take notes during the video lecture
Check your understanding in Quiz 2: Psychological Science
Explain and discuss the concepts in the Psychology & Philosophy forum
Complete
Begin working on Paper #1: Foundations of Psychology

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